My First Frugi at Babipur
If you are new to the beautiful world of Frugi, they are an ethical children’s clothing company based here in the UK, in Cornwall. Originally named ‘cut4cloth’, they were pioneers in designing clothing for babies and toddlers that gave extra room for cloth nappies. People quickly fell in love with the quality of their clothes and the ethics of the company. In 2008, they expanded to children’s clothing and a breastfeeding range for mums, and rebranded as ‘Frugi’, meaning ‘fruits of the earth’.
At Frugi, they passionately believe in supporting the organic farming industry, sustainability, and reducing the overall impact that the fashion industry has on our planet and its people. As with all Frugi clothing, the My First Frugi range are 100% GOTS organic cotton. If you want to know more about the benefits of supporting organic clothing, check out our blogpost here.
Babipur & Frugi
We have been working with Frugi since the very beginnings of Babipur, and have built a great relationship with them over the past ten years. Their clothing is fun, colourful, and comfy; allowing kids to be kids, and to have the freedom to run, climb, jump, and be as wild and free as they wish to be.
My First Frugi
We were excited to start stocking ‘My First Frugi’ at the end of 2017 and it is proving to be very popular! The range is designed for baby’s first year, starting with ‘tiny baby’ which fits from 5lb, up to the bigger size fitting 12 months. The entire range has been thoughtfully designed, with features to make dressing and changing time easier.
Soft & Subtle
Beautifully soft and snuggly outfits, made from sustainable organic cotton with subtle colourings. Perfect for the little squish in your lives. The My First Frugi is a softer palette for younger babies. If you are looking for something more funky in bolder colours, there is plenty of options in Frugi’s other styles too. Something for everyone!
Huge thanks to Sarah Callaghan, for lending us her beautiful daughter Viola as our model for the new Frugi range. I think we can all agree she looks completely adorable!