My First Frugi at Babipur
Frugi
If you are new to the beautiful world of Frugi, they are an ethical children’s clothing company based here in the UK, in Cornwall. Originally named ‘cut4cloth’, they were pioneers in designing clothing for babies and toddlers that gave extra room for cloth nappies. People quickly fell in love with the quality of their clothes and the ethics of the company. In 2008, they expanded to children’s clothing and a breastfeeding range for mums, and rebranded as ‘Frugi’, meaning ‘fruits of the earth’.
Organic Cotton
At Frugi, they passionately believe in supporting the organic farming industry, sustainability, and reducing the overall impact that the fashion industry has on our planet and its people. As with all Frugi clothing, the My First Frugi range are 100% GOTS organic cotton. If you want to know more about the benefits of supporting organic clothing, check out our blogpost here.
Babipur & Frugi
We have been working with Frugi since the very beginnings of Babipur, and have built a great relationship with them over the past ten years. Their clothing is fun, colourful, and comfy; allowing kids to be kids, and to have the freedom to run, climb, jump, and be as wild and free as they wish to be.
My First Frugi
We were excited to start stocking ‘My First Frugi’ at the end of 2017 and it is proving to be very popular! The range is designed for baby’s first year, starting with ‘tiny baby’ which fits from 5lb, up to the bigger size fitting 12 months. The entire range has been thoughtfully designed, with features to make dressing and changing time easier.
Soft & Subtle
Beautifully soft and snuggly outfits, made from sustainable organic cotton with subtle colourings. Perfect for the little squish in your lives. The My First Frugi is a softer palette for younger babies. If you are looking for something more funky in bolder colours, there is plenty of options in Frugi’s other styles too. Something for everyone!
Huge thanks to Sarah Callaghan, for lending us her beautiful daughter Viola as our model for the new Frugi range. I think we can all agree she looks completely adorable!
These pics are beautiful! The first frugi range will make perfect gifts for newborns too – any excuse for me to buy some now I’m done with babies! ?
I adore this range so much ?
they are beautiful .just need grandchildren to but for now
We don’t have any Frugi (yet).
Great to hear it is only organic cotton, my little girl has eczema, now she is on the move she needs super soft clothing so it doesn’t rub and make things worse.
Loving the first frugi range. Can’t wait to buy some for my baby due very soon!
Cute range, maybe for our next little one!
Seeing the First Frugi has made me look at the original range – so many tempting things!
Beautiful range, even more tempted to have a third baby now ❤️
Awww amazing – always think of FRUGI for toddlers so lovely to see a baby range – love that they use organic cotton, so it’s lovely for the skin as well as looking lovely on the skin! X
I’m yet to buy frugi, I have some max and kite but no frugi yet. Think I may have to invest!
I didn’t know that Frugi meant fruits of the earth! I first came across Frugi when looking for breastfeeding-friendly clothes, so I hope Babipur will start stocking those too soon. Only now on my third child am I starting to purchase the children’s clothes and love them! This First Frugi range is very cute – I love pastel colours, as well as brights.
Really looking forward to trying My First Frugi – love the more subtle colours in this range, and keen to see what the sizing is like as Frugi can often come up quite big!
Well if I wasn’t broody already, I definitely am now!
I love the pics! And I never knew Frugi used to be called what they were. They’re definitely one of my favourite brands
I’m loving them a lot more than I thought I would with the muted colours! <3
How cute!! I love Frugi and this new range is just adorable!
I really hope frugi continue this range
This range is beautiful, Shame my boy is too grown up now but they’ll be perfect for gifts 🙂 x
Such a lovely range of clothes. Wish I had a reason to buy some!
All so beautiful
I really wish frugi and others made clothes for bigger kids too. My eldest is nearly 9 and wears at least size 9-10yrs, and she’s the one I’d consider buying new clothes for most, as my younger two have her hand-me-downs so seems wasteful buying yet more for them when we have plenty. Would love babipur to stock clothes for kids up to age 13 at least; she would still like the designs as she’s only 8 now and I would like to think her childhood and therefore play-friendly clothes will last a bit longer!
Love the Frugi range so bright and bold and love the ethics behind the company. Beautiful photos 🙂
Haven’t bought from Frugi before but will take a look now I know a little more about them 🙂
Sure to be adding some of this to my wishlist!!
I love this range! Best dressed Newborns <3
Very beautiful and we are knew to frugi, but managed to purchase a very warm water proof.
I’ve only discovered Frugi in the past few months and now have a wardrobe full of it for my girls!! Love the softness of their tops and the gorgeous colours! I didn’t know Frugi meant ‘Fruits of the Earth’ …you learn something new every day?
We love frugi already in this house! Now looking for an excuse to buy more littelest frugi ?
I love the look of this range! Cite baby presents!
Love the muted colours
My 12,5 year old wore Cut4cloth! Need some Frugi for his 14 month old brother now! ???
I love frugi and was confused by the my first frugi at first because I know they already did small sizes but now I’ve seen them I think they are a great addition to the range
Oh I love Frugi! This range is just beautiful for new babies, would be such a lovely gift!
Love the whale romper so much. Making me broody for another tiny!
Beautiful pictures! Such pretty prints too!
I love Frugi – it is great quality and has lovely designs. I’m normally a fan of bright colours but this new range is tempting me towards pastels!
I adore Frugi.. I now really want the rainbow nappy cover even though my son is about to start potty training!
If only I had a little one small enough for these beautiful clothes!
Beautiful photos. I’ve recently bought frugi clothing and love the quality!
Love Love frugi, so soft, fun and practical! no new baby for first frugi though 🙁 ps Viola makes a beautiful model!
This almost makes me want to have another little squish so I can buy the Newborn frugi! Only almost though!
I need another baby now just for these ?. Wish they went to a bigger size though. The gentle colours are gorgeous!
love the colours of these – if only my littlest was a little more little!
Lovely range ?
Love frugi clothing. These make me want another baby ?!
I love that the clothes have extra space for cloth nappies. I often struggle to find clothes which fit over a big cloth bottom without being huge and baggy all over!
She’s so adorable! Love Frugi, I didn’t realise it meant fruits of the earth – very appropriate.
I really want some my first frugi for our impending arrival! Gorgeous soft colours and what a stunning model ?
I won’t forget when we first moved to Cornwall and discovered Frugi. Our seven year old lept around Paris in a dress of theirs and we have school friends connected to the company – so we can’t help but see them as a part of our transformation to a more eco friendly life while living here in England. (We are an American family here temporarily!)
I can’t wait to order some My First Frugi for my second baby due in September?
Gorgeous range, I’ll have to have another so I can buy some ?
Oh I wish these had been about when I had my son! Next time round 😉 they’re so lovely and we’re a big fan of frugi clothes. Can’t wait for the next drop 😉
I wish this range had been around when Katie was tiny, we love Frugi!
Adorable pictures and the first I’d heard of the newborn range of frugi! ?
I love the bright organic clothes sold at babipur, but I think it’s lovely that Frugi have thought to release a pastel colour range too – always good to draw in new organic clothing lovers!
I love this range. It looks so soft and comfortable and I prefer the colours to bright rainbow like toddler frugi has.
I’m not sure about this range just because I absolutely love the bright bold colours of frugi
Love this, Frugi have so many gorgeous things. Even my MIL has commented about some of the first frugi’s being nice and she’s very traditional when it comes to babies (must be powder blues and baby pinks)
Cute and ethical straight from the beginning.
New to frugi so nice to know the background. Lovely colours and quality
Very cute! I do like bold colours more on my baby this time round x
Beautiful. I wish I had seen these with my daughter. Though I do love bright colours on her so maybe they could add a few brights 🙂
Oh my goodness! How cute are the elephants. I’m not normally a fan of pastel colours but these are beautiful
Such a beautiful range ? the muslin dungarees are adorable! I love that they’ve been designed with ease of changing in mind, that was something I never really considered when choosing clothes before my son was born. You live and learn ?
I also had no idea Frugi made breastfeed ing clothing, I had assumed it was just for children.
I adore frugi and all these pastel colours are beautiful ?
I love the Frugi range!! Some of the best baby clothing I’ve seen!. Fingers crossed later in the year I’ll have another rainbow on the way to try them out!. X
Hello Frugi a Frugi fan who loves minutes from head quarters ??
Big fan of frugi. Brights probably more my thing, but these are cute.
My children are too old for this range now, and sadly coming up to the age where barely any ethical clothing companies will cater to them, I wish Frugi made and Babipur stocked, clothes for children over 9ish and up into the teens…
Pffffffffffffff…
Guess I’m going to have to have another one now!
I wish they expanded into the adult range now! I’d buy an applique top for myself!
I love the My first Frugi range. I’ve just bought a beautiful babygrow for my friend who is expecting her first baby in April. I hope it will be a good introduction to Frugi for her! And I’ll recommend Babipur if she wants more.
Whales are seriously splendid creatures, include them on your clothes and you’re on to a winner!!
I’m not sure how much longer I can resist the newborn range!!!
Beautiful. Cut for cloth clothes was not something I thought about until I decided to cloth nappy and someone mentioned it to me. These all looking amazing and being added to my wishlist!
Ahhh gorgeous clothes and gorgeous pics ?
Love Frugi stuff! This range is so cute!
Gorgeous clothes having been eyeing them up for my little girl!
Love these, so much!
I have always bought Frugi for newborn gifts as love the organic cotton on newborn skin. Sadly we received none when my son was born and I hadn’t got any as we didn’t find out the gender but ever since I’ve been fully stashing every sale and my son who just turned 1 is fully equipped right up until 3 years old!
Lovely read and the frigid range is just fabulous
Lovely read and the Frugi range is just beautiful
We don’t have any Frugi yet, but I am sorely tempted by the First Frugi range! I just want to know how it sizes up as I know Frugi on the whole tends to be generous and my girl is a dot.
Th clothing range is cute, no longer in nappies now with either of mine 2 but used cloth for both so cut for cloth is great
Wish we discovered Frugi earlier, or have another baby ?
I adore the My First Frugi range! If smallest wasn’t almost 1, I’d be buying so much. I think sometimes the brightness of Frugi is a little bit too much for newborns, but these softer shades work stunningly ❤️
I *love* Frugi! So soft, the patterns are so cute, and such great quality, too–my daughter is wearing lots of stuff that I bought for my son several years ago, plus they were worn by my friend’s daughter in between!
Excited to try My first frugi for squish due in a few weeks!
I bought a bf friendly dress from them last year (before I found BP) and loved it, but had no idea about their ethics etc. until I saw them on the BP website. My son’s first Frugi clothes (sheep and dinos, both so bright and pretty!) arrived last week, can’t wait until he fits them, they’re so soft and he’s going to look even lovelier than he normally does :^)
I love this range….it’s making me very broody!
I love the feel and design of frugi/ not so much the unpredictable sizing and major fading
It’s all so pretty! I love that they are a Cornish company too x
Love this. Excited to see some new pieces
I love the feel of organic cotton and knowing that it has been sourced from a place that treats workers and producers fairly means alot. An informative post about the reasons we choose organic
What a beautiful range! Great to start little one off on the right path x
I love this range. My 11m would have looked so gorg coming home from hospital in one of the sleepsuits. Making me think I could buy the outfit in preparation for my next??Coming home from hospital!! Tho defo going to be bought for some newborn baby gifts in the meantime!!
Lovely post! Will be looking at the my first Frugi range for my 6 month old x
Love these designs. Subtle and delicate ?.
I love how soft Frugi is and some of the colours and prints are just so fun and fab!!
We love Frugi here too. I first came across this Brand when searching for clothes that fit my clothed bum baby. Majority of other baby clothing brands don’t cater for clothed bums so we were so happy to find Frugi. This morning, i was dressing my LD up in a snuggle fleece and my husband kept complimenting how soft and warm the fleece was. Sadly there was no next size left otherwise i would have have bought some more 🙂
Love frugi clothing but this range is really gorgeous
This range is beautiful, I especially like the elephant and rainbow design, I will be buying this for my new little niece due in April as she’s a rainbow baby after a lot of heartache x
I love this range, especially the elephants! Although it is a shame its so gendered,I could see it as a ‘stepping stone’into main frugi designs for new parents who havent discovered the joys of frugis general fabness! I just wish I’d found frugi when my elddst was tiny- making the most of it now though!
Lovely new range! I’ll have to buy for friends who are expecting.
I love that romper ?
Ohh my goodness what a beautiful blog about frugi clothing ? it’s lovely to read into where and how the brand originated and how far it has come through the years with babipur! Beautiful clothing as well as beautiful wooden toys! I will definitely be buying some of the lovely clothes in the new range x
Gorgeous! Want another baby now!
Love those pastel whales!
A beautiful range of clothes. I love how soft their clothes are and will be buying more
A beautiful range of clothes. I love how soft their clothes are and will be buying more. My little boy will look so cute x
Absolutely beautiful clothes, and it’s great to know where they come me from.
Love frugi, we’ve just got our 3 month old her first frugi and can’t wait to get more! The colours are so much more daring and gender neutral than other brands, so addictive ?
Love frugi and how soft and will be investing in my first frugi for #2 due in June ❤️ It’s amazing how soft it is on gentle skin I still love it on my 18 month old girl.
Beautiful, soft colours!
Soooo cute – fear for my wallet!
Loving the new soft colours for babies I love frugi but have found I don’t use them till baby is older as the box colours make me feel baby is older than they are. Can’t wait to get some of the sister colours for this bubs
They really are such beautiful, high quality clothes!
Almost makes me want a third having only discovered Frugi with no.2!
This is making want another wee one, to buy my first Frigi for ?