Why We Love Frugi Baby Clothes


Here at Babi Pur we just love Frugi clothing.   Bright and funky designs that children and parents both love. Big bold appliques, fabulous colours, designs to make everyone smile.

But Frugi isn’t all about organic cotton and fun designs.  Frugi is about so much more, clothes for our children that are made ethically, using sustainable and natural materials, made to fit and last, rugged and hard wearing and made to be played in.  It’s all about having fun and having adventures, letting children play in the mud, roll in the grass, play by the river, letting children be children and making people happy along the way.

Frugi Clothes designed to last

Does your baby have a cloth nappy?  No problemo! Frugi baby clothes are “cut4cloth” so you can fit a real nappy or a disposable nappy underneath. This is a favourite feature at Babi Pur because we just love cloth nappies 🙂

Comfy fabrics and designs that don’t restrict movement, knee patches for crawling babies and adjustability for the perfect long lasting fit.  All Frugi clothes are made from organic cotton which is kind to your skin as well as the environment.  If your child has sensitive skin or eczema then organic cotton is the perfect fabric to dress them in.

100% organic cotton 100% fairly traded!

We love Frugi!

We’ve got loads of Frugi clothes in stock now from newborn size up to 6 years.  Spring summer has just landed and we’ve got some bargains in our sale so head over to Babi Pur and have a browse


I'm Pete. Co-founder of Babipur, the ethical retailer of goods for all the family established 2007. When I'm not talking about wooden toys, inequality in supply chains and reusable lifestyle products you'll find me riding my bike, paddling my board or lost in the mountains of Snowdonia.

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