Frugi organic babies and kids clothes has evolved from the label Cut4Cloth. This Cornish company was origonally set up to tackle the problem of ill fitting clothes for babies wearing cloth nappies but they have branched out into clothes for older kids and breastfeeding mums. 

The Cut4Cloth clothes are still going strong under the Frugi brand and it’s not just the extra room around the bum that makes Frugi so great. Frugi recently recieved the highest ethical score from ethical consumer magazine out of all baby clothes producers. Their cotton has the Ecocert organic certification which also guarantees the workers a fair wage and the clothes are made in a Fairtrade factory in India.  Frugi is also a member on 1% for the planet donating to the Pesticide Action Network (or PAN) and the Cornwall Wildlife Trust. We love their environmentally friendly eco potato packaging which reflects the level of detail Frugi go into.  To shop the Frugi baby range visit Babi Pur. For older kids visist the Frugi website.

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