Babipur Instagram Challenge – Fairtrade Fortnight

IS YOUR CHOCOLATE BAR WORTH IT?

Fairtrade Fortnight begins Monday 24^th Feb and our new Babipur Instagram Challenge is all about Fairtrade! 

Almost all cocoa farmers in West Africa live in poverty with most people making less than 75p per day and it’s even more unfair for women. Fairtrade Fortnight is all about highlighting this bitter exploitation and raising awareness that there is an alternative and consumers can make a difference. 

We are taking a look at chocolate, the farmers and cocoa the raw ingredient used to make it, 60% of which is grown in the West African countries of Côte d’Ivoire and Ghana. Fairtrade certified chocolate makes a huge difference! It covers the price paid to farmers, women’s empowerment making sure they are represented and have a voice and the environment enabling them to invest in climate resilience and adaptation. Fairtrade is not about charity, it’s about ensuring a living income enough money to live a simple but dignified life for farmers and their families free from poverty and exploitation.

The Babipur Instagram Challenge starts today with the intention of learning about and promoting Fairtrade for the next two weeks. Join in as much or as little as you like. 

The PRIZE: A stack of Fairtrade chocolate from Tony’s Chocolonely and Cocoa Loco worth £50 including every flavour of Tony’s we sell, a pack of Tony’s eggs and a selection of Cocoa Loco chocolate bars. We’ll also have some little prizes through Fairtrade fortnight too so make sure you join in with the challenge. 

To Take part in the Babipur Fairtrade challenge

• Post pictures to help us share a positive Fairtrade message and explain in your post that you’re taking part in the Babipur Fairtrade challenge 
• Tag @babipur and use the hashtag #babipurchallenge and #lovebabipur hashtags
• Be sure to follow @babipur Instagram
• Photos must be posted from a public account so we can find them

We have daily Fairtrade prompts to encourage learning and fun. There are lots of resources on the Fairtrade foundation website and we’ll be posting lots of information on Facebook and Instagram to help out too. 

Saturday 22^nd Feb – What countries cocoa grows

Sunday 23^rd            – Cocoa trees

Monday 24^th          – Your favourite Fairtrade chocolate

Tuesday 25^th          – Cocoa beans

Wednesday 26^th    – She deserves 

Thursday 27^th         – Fairtrade selfie

Friday 28^th              – Fair prices, Fairtrade premium

Saturday 29^th               – Cocoa farmers

Sunday 1^st Mar      – Fairtrade label

Monday 2^nd            – Make something Fairtrade

Tuesday 3^rd            – Chocolate 

Wednesday 4^th      – Tell a Fairtrade story

Thursday 5^th          – Living income

Friday 6^th                – Enjoy a Fairtrade treat

As always post as many photos as you like through the Fortnight, each one counts as an entry. Photos must be posted between 11am Friday 21^stFeb and 11am Friday 6^th March UK time. 

Have fun and lets spread the Fairtrade message. With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal.