Throw-away Fashion – On a Babies bum near you?
Over the past few months I’ve come across some baffling things in our nappy mad world. It would appear that the Disposable nappy giants seem to be trying to compete with Cloth nappies for the cuteness.
Not all of these ventures have been made available here in the UK but the USA seem to have had the lions share of ‘Designer’ Disposable nappies! Yep! the height of throw-away fashion has now reached our babies bottoms!
Do we want denim or some other top notch design for a wear once and bin (2 dozen nappies) for the rough price of one cloth nappy that lasts a fair bit longer; definitely more than 2 dozen wash and wears.
Is it just me our has this just taken our throw away culture to new heights! not only are these nappies designed to be thrown away anyway but they’re now going to extremes to makes them more appealing. I couldn’t bare to think what else goes into the manufacturing process or even the nappy itself to accomplish this feat.
I think if these big companies want to compete with cloth nappies they ought to bite the bullet and make ‘cloth nappies’ rather than decorate rubbish!. You wouldn’t stick pretty flowers on a bin liner or decorate disposable sanitary wear to make them more appealing! However you dress them up they end up in the same hole in the ground to fester long after our children have had children.
Cloth nappies are cute and appealing because among others things they have an appreciation of the environment! Yes, they’re cute, fluffy and come in a huge range of materials and designs but we’re also preserving our planet for those that are using them! Something that using disposable nappies sadly falls short of!
Do we cling to the hope that when these limited edition prints go out of stock those fashion conscious mums look to cloth nappies to satisfy their babies fashion needs? Maybe even ignite a new addiction to all things fluffy (that can also be colour co-ordinated) or that cloth bumming mummies shout loud enough to promote cloth nappies!
As I write this Cotton Babies (makers of bumGenius) are staging an appearance outside the USA today building in NYC, to raise the awareness of modern cloth nappies to the masses in response to release of this throw-away fashion phenomenon! Cotton Babies Blog