H&M dumping and cutting up clothes

H&M dumping clothes

Clothing megastore H&M is at the centre of angry protests driven by the power of twitter.  After a student in New York found bags of the stores clothes cut up and dumped in rubbish bags she contacted the companies headquarters in Sweden and got no response and so took the story to the New York times.  Thanks to the power of twitter the story went global.  With so many people sleeping rough on the streets of New York during the worst recession in decades and a bitterly cold winter this kind of behaviour from a high street super power doesn’t look good.  H&M claim it is an isolated incident which they are investigating.

The shocked student, Cynthia Magnus, also exposed an alleged dumping exercise by a contractor of Wal-Mart.


I'm Pete. Co-founder of Babipur, the ethical retailer of goods for all the family established 2007. When I'm not talking about wooden toys, inequality in supply chains and reusable lifestyle products you'll find me riding my bike, paddling my board or lost in the mountains of Snowdonia.

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4 Responses

  1. Caroline says:

    thats so sad! why be so wasteful?! y can’t these super chains donate their second/unwanted clothing to charities, refugee camps,homeless people or ‘upcycle’ them??…the list of good causes these cloths could go to could go on!

    well done cynthia for exposing the companies and yay for the power of twitter (and all the people who cared enough to make the story go global)!!

  2. Valerie says:

    I hope that since then H&M have been donating unwanted clothing to charities, the homeless etc.

  3. Sarah L N says:

    I hate this sort of waste. Like the other two people have said, why not give to charities, homeless, even to relief work in countries recently devastated by natural disasters etc? Disgusting when so many people around the world are in need.

  4. Michelle says:

    Primark also do this in the UK

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