Clothing megastore H&M is at the centre of angry protests driven by the power of twitter. After a student in New York found bags of the stores clothes cut up and dumped in rubbish bags she contacted the companies headquarters in Sweden and got no response and so took the story to the New York times. Thanks to the power of twitter the story went global. With so many people sleeping rough on the streets of New York during the worst recession in decades and a bitterly cold winter this kind of behaviour from a high street super power doesn’t look good. H&M claim it is an isolated incident which they are investigating.
The shocked student, Cynthia Magnus, also exposed an alleged dumping exercise by a contractor of Wal-Mart.