New at Babipur: Olew

A few weeks ago we started stocking Olew and are really pleased to see so many of you enjoying it already! Olew was born in Wales and is now made in London. Olew was solely designed to help everyone embrace their natural hair. Be it curly, wavy or straight, Olew is for everyone. 

What is Olew?

Olew is the Welsh word for oil. Olew’s founder Elinor has Welsh roots and wanted to create a hair oil that nourishes and strengthens. Olew is packed full of natural organic ingredients, contains no preservatives and is both vegan and cruelty free. It is also completely safe to use whilst pregnant and/or breastfeeding. 

How do you use it?

It comes in a glass bottle with a pipette. Application is simple; use the pipette to drop 2-6 drops into your palms depending on hair length and thickness. Less is more and a little really goes a long way. It is best to apply to wet hair but can be used on dry as needed. You simply rub your hands together and smooth gently all over your hair and leave it to work its magic. Job done! 

For you curly girls, wet hair application is preferred, followed then by air drying, which will work wonders for your curls. A refresh a few days later instead of a full wash with another application of Olew and trust us your curls will thank you for it! 

Why we love Olew

When we spoke to Elinor and agreed to stock Olew she said she loves what she has created because so many people are “embracing their natural hair” and “becoming free from the social norms of beauty and having more time to enjoy their life or have an extra lie in rather than spending hours trying to perfect their hair!” 

Olew stands for ethical, natural, organic products that can help families all enjoy their natural hair together. We think the lovely Elinor sums it up perfectly; “Children can now grow up loving their hair, rather than desiring to be something else that they are not! They can love themselves” 

Here at Babipur we couldn’t agree more. We can’t wait to see your happy photos of your gorgeous hair doing what it does best! 

You can find Olew >here<