Fairtrade Fortnight 2021: Choose The World You Want

What is Fairtrade?

Fairtrade tackles the injustices of conventional trade and gives farmers and workers in the developing world better prices, decent working conditions and promotes sustainable farming practices. With simple shopping choices you have the power to change the world everyday by choosing Fairtrade certified products, from chocolate, tea and coffee, bananas and cotton to gold.

Fairtrade empowers farmers and workers to improve their living standards, welfare of their community and our shared environment. But beyond certification, fair prices support communities with additional training to become more resilient to crisis including COVID-19 and tackling climate change.

Through Fairtrade certification companies have pay farmers and workers sustainable prices – these must never fall lower than the market price. Conventional trade traditionally discriminates against the most vulnerable,  however by choosing Fairtrade it enables farmers to get a better deal, improve their position and have more control over their lives. It enables farmers to make their own decisions, control their own future and lead the dignified life everyone deserves.

Fairtrade Foundation: Coffee – Cooperative Agraria Cafetalera Valle de Incahuasi – Peru

Fairtrade Fortnight 2021

Fairtrade Fortnight is a two week campaign to raise awareness of the importance of Fairtrade, which happens every year at the end of February and early March. Across the UK and around the world thousands of people come together to share stories of the people who grow our food and drink and grow the cotton for our clothing. From individuals, companies, schools and groups Fairtrade Fortnight aims to highlight exploitation within the everyday products within our homes.

With the ongoing difficulties caused by the COVID-19 pandemic, many of the traditional campaigns to raise awareness have been shelved. It’s more important than ever before to spread the message about Fairtrade across social media.

Fairtrade Foundation: Tea Picker, Thangamani near Kothagiri, India

Choose The World You Want

This years Fairtrade Fortnight 2021 message is Choose The World You Want, which highlights the growing challenges that climate change brings to farmers and workers in the communities Fairtrade works with. The evidence is starkly clear – climate change disproportionately affects farmers in the global south, in areas where incomes are restricted, and in countries which have contributed least to the climate crisis.

Climate change is making it harder to grow their crops as normal weather patterns are disrupted, yields fall, crop diseases become more prevalent, and valuable top soil is eroded. The supply chain for many of our everyday commodities such as tea and coffee and chocolate will become disrupted, and once suitable for crops will become inhospitable. What will this mean for the millions of people reliant on these crops for their livelihoods?

Fairtrade Foundation: Sugar – Manduvira – Paraguay

The Fairtrade movement has three big roles to play:

ADVOCACY: Giving farmers and workers in the global south a voice. The UK so far has yet to feel the full force of climate change, but it is already having terrible consequences overseas and this is set to worsen.

ADAPTION: By making sure farmers have the resources to survive and mitigate the impact of climate change where it is already having an affect. The Fairtrade Foundation producer network offers support and training to farmers to adapt to climate change. The Fairtrade Minimum Price and Premium’s offer farmers and workers the ability to invest in environmentally sustainable techniques.

AVOIDING EMISSIONS: Fairtrade standards require action on lowering emissions wherever possible, taking direct action to stop climate change.

The Fairtrade Foundation believe there won’t be a fair deal for the planet while exploiting farmers and workers in developing countries – those area hardest hit by climate change.

Fairtrade Foundation: Cotton – Bio Farmer Agricultural Commodity and Service Cooperative – Kyrgyzstan

Fairtrade at Babipur

Here at Babipur we have been huge supporters of Fairtrade Fortnight for many years as well as stocking and buying fairly traded products including Fairtrade clothing, chocolate, and more recently tea and coffee. Even before Babipur was started Jolene and Peter campaigned against exploitation and slavery and promoting fair trade, through voluntary work with the Fairtrade Foundation, and helped make Wales the first Fairtrade Nation in the world.

Fairtrade Foundation: Bananas – Robinson Ramirez Segura – Ecuador

What can you do to help?

The best thing is to help us spread the word about the importance of Fairtrade. Getting the message out there to corporations that we want the people who supply our food, fabrics and flowers to be treated fairly, equitably and able to live a dignified life that meets their basic human rights.

Get involved with us at Babipur in spreading the word all about Fairtrade and what it means to the farming communities at the climate change front line. This Fairtrade Fortnight, the Fairtrade Foundation is asking you to ‘Choose the World You Want’ and use your voice to tell others about the challenges that farmers face from climate change. 

Supporting Fairtrade through conscious purchasing choices helps drive positive change at the consumer level. With Easter just around the corner, its an ideal time to show support by choosing a Fairtrade Easter egg or ethical Easter gift.

Babipur Challenge 

We have a special Babipur Challenge this fortnight over on Instagram, with a fabulous Fairtrade bundle of goodies from Babipur. The prize includes some Fairtrade Easter Chocolate from Cocoa Loco and Tony’s Chocolonely! This challenge is dedicated to learning about and raising awareness of Fairtrade. You can find all the challenge info >here<

Babipur Instagram Challenge prize – a bumper Fairtrade goodie bag including Fairtrade Easter treats!

We love to see all your creative pictures and thoughts so don’t forget to tag @Babipur and use #BabipurChallenge and #LoveBabipur

A Little Thank You

Who doesn’t love free chocolate?! Of course we want to give a special chocolatey thank you to all our customers, so throughout Fairtrade Fortnight, every order (minimum £25 spend) at Babipur will receive a free chocolate gift. Choose (at the checkout) from a small bar of Tony’s Chocolonely  OR a Cocoa Loco Babipur dark chocolate spoon (Vegan). Simply add your choice at the checkout and enjoy!

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